Seoul Collection Unvailing Luncheon During Milan Furniture Fair
April 24, 2009

On April 24, 2009 NY Projects, Inc., unveiled the concept designs for a new collection of works by globally renowned architects Zaha Hadid and Patrik Schumacher at an invitation-only lunch at the Bulgari Hotel in Milan. The announcement, which coincided with the Milan Furniture Fair, was the subject of speculation by collectors and design journalists for weeks ahead of the debut. The development of Zaha Hadid's Seoul Collection was outlined to a select group of design leaders from Milan and around the world.

According to Yung Hee Kim, founder of the multi-faceted NY Projects, the collaboration with Pritzker Prize winner Zaha Hadid and Patrik Schumacher results from a keen working relationship and personal admiration. "I feel honored to be able to produce these inspired new works", said Kim. "Since the rise of Zaha Hadid’s major architectural projects around the globe, there has been a growing demand for her avant-garde work."

The results of this unique approach were unveiled to the private group during the Milan Furniture Fair, at a lunch in the city’s Bulgari Hotel. The viewing of the initial renderings was exclusive to a select group of design leaders from Europe as well as Asia and the United States. Additional viewings and events are planned throughout 2009 and 2010 at major international arts fairs and biennials.